I filed the following complaint with the Advertising Standards Authority Society this morning. (I hope this post is self explanatory. 🙂 )
This complaint is made under principle 3 (No advertisement should be misleading or deceptive or likely to mislead or deceive the consumer).
It has come to my attention that the Advertising Standards Authority is not an authority in any meaningful sense and that the “Advertising Standards Authority” is actually a Society. The name of this Society is misleading. The name would cause members of the public to believe that the Advertising Standards Authority is a government empowered agency.
The Advertising Standards Society also misleadingly issues members of the public with “rulings” (definition: an authoritative decision or pronouncement, esp. one made by a judge).
It is reasonable to expect that many people have complied with the Society’s “rulings” because they were misled by the name of the society and thought there was an obligation to comply with “rulings”. It is also reasonable to expect that many members of the public have incurred costs in compliance as a result of the misleading language.
Can you please investigate?
When I get a response from them I will post it here.